Deconstructing Luxury Wine: Strategies for Marketing and Branding

Deconstructing Luxury Wine: Strategies for Marketing and Branding

Presented by authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

By LuxeSF

Date and time

Tuesday, July 21, 2020 · 10 - 11am PDT

Location

Online

About this event

Join LuxeSF for this compelling seminar presented by Peter Yeung and Dr. Liz Thach, MW, authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding.

WHAT YOU WILL LEARN:

  • The size and scope of the global luxury wine market
  • The key attributes and characteristics of luxury consumers, including what they prefer in terms of wine style, branding, and marketing tactics
  • Examples of successful luxury wine brands (with wines priced and selling long-term for $100+ per bottle)
  • The 5P+S Framework to implement a luxury wine strategy

To view the presentation, please RSVP and a secure ZOOM conference link will be forwarded to you prior to the program

This program is available without fee to all members and guests of LuxeSF

PRESENTING SPONSOR: Louis M Martini

Organized by

LuxeSF

LuxeSF, a B2B organization of sales and marketing practitioners, is considered to be the Bay Area leader in the arena of luxury marketing, and the thought leader for the intelligent exploration of best marketing practices and trends in the luxury marketplace.

LuxeSF delivers an extensive program of intimately-exclusive events at which experts in the luxury arena present valuable and relevant proprietary research, trend data and best practices. Attendees network with peers in a private and confidential setting that encourages learning, collaboration and the sharing of information and experiences.

In addition, LuxeSF annually facilitates marketing alliances, introductions, collaborations and jointly-sponsored marketing programs by virtue of its broad partner network and extensive databank of Bay Area marketing and sales influentials.

For further information about LuxeSF, please consult our website at www.luxesf.com or contact Alf Nucifora at 415-332-3988, or nucifora@luxesf.com

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